Fiji’s mainstream media fight for survival in social media era
By Georgia Brown: Queensland University of Technology
Fijian newsrooms are under pressure to adapt as audiences shift away from traditional media such as newspapers, radio, and television, in favour of Facebook and other social media platforms.
Asia Foundation research showed that Fijians ranked Facebook as their third most significant source of information about covid-19 during the pandemic, surpassing newspapers and “word of mouth”, despite recognising social media as their least trusted…